{"id":12097,"date":"2023-01-30T07:01:33","date_gmt":"2023-01-30T06:01:33","guid":{"rendered":"https:\/\/grafex.si\/?p=12097"},"modified":"2023-04-20T09:35:33","modified_gmt":"2023-04-20T07:35:33","slug":"nasi-kreativci-migajo-2023","status":"publish","type":"post","link":"https:\/\/grafex.si\/en\/nasi-kreativci-migajo-2023\/","title":{"rendered":"Na\u0161i kreativci migajo"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|auto|18px|auto||” custom_padding=”||13px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.19.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px|||||” hover_enabled=”0″ header_font_size_tablet=”” header_font_size_phone=”” header_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”” header_3_font_size_phone=”” header_3_font_size_last_edited=”on|desktop” use_border_color=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Kolesarska zveza Slovenije \u2013 spletna stran<\/h3>\n

najmo\u010dnej\u0161e zveze na svetu. Najbolj\u0161i kolesarji si zaslu\u017eijo tudi statusu primerno podobo in spletno predstavitev, ki seveda olaj\u0161a vsakdanjik mnogih dru\u0161tev, ki vzgajajo nove \u0161ampione.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/grafex.si\/wp-content\/uploads\/spletna-kolesarska-zveza-slovenije.webp” title_text=”Spletna stran – Kolesarska zveza Slovenije” url=”https:\/\/kolesarska-zveza.si\/” url_new_window=”on” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.19.4″ animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” use_border_color=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|auto|18px|auto||” custom_padding=”11px||13px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.19.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” global_colors_info=”{}”]<\/p>\n

Kampanja \u00bbI\u0161\u010demo brihtne glave\u00ab,<\/h3>\n

ki je naro\u010dniku prinesla rekordno \u0161tevilo prijav za \u0161tipendiranje. Na podlagi raziskave trga smo se odlo\u010dili za manj formalen, mladim bli\u017eji komunikacijski stil, dodali pa smo tudi elemente gamifikacije, ki je zelo aktualna v digitalnem marketingu.<\/p>\n

Kot dodaten motivator v obliki izziva (v skladu s sloganom) smo oblikovali test, povezan s panogo naro\u010dnika, vsi, ki so ga uspe\u0161no re\u0161ili in ga oddali skupaj z vlogo pa so dobili nagrado.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/grafex.si\/wp-content\/uploads\/Brihtne-glave-oglas-scaled.jpg” title_text=”ETI kampanja – Brihtne glave” url=”https:\/\/www.eti.si\/medijsko-sredisce\/eti-koncernske-novice\/i%C5%A1%C4%8Demo-brihtne-glave” url_new_window=”on” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.19.4″ animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” use_border_color=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|auto|18px|auto||” custom_padding=”||13px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.19.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px|||||” use_border_color=”off” global_colors_info=”{}”]<\/p>\n

Koli\u010devo karton \u2013 zaposlitvena kampanja <\/h3>\n

Na osnovi naro\u010dnikovih \u017eelja in na\u0161ih kreativnih predlogov smo z igro besed ter usklajeno grafi\u010dno podobo izvedli zaposlitveno kampanjo ter obvestili \u0161tevilne potencialne kandidate o prilo\u017enostih za delo, ki jih ponuja naro\u010dnik. Kombinacija digitalne in analogne kampanje, se je \u017ee ve\u010dkrat izkazala za zelo uspe\u0161en na\u010din doseganja ciljnih skupin.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/grafex.si\/wp-content\/uploads\/Kolicevo-karton-zaposlitvena-kampanja-scaled.webp” title_text=”Koli\u010devo karton – zaposlitvena kampanja” show_in_lightbox=”on” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.19.4″ animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” use_border_color=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|auto|18px|auto||” custom_padding=”||13px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.19.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px|||||” use_border_color=”off” global_colors_info=”{}”]<\/p>\n

Embala\u017ea<\/h3>\n

Snujemo \u0161tevilne embala\u017ee za prepoznavnost blagovnih znamk in poskrbimo od kreativne zasnove do razvoja in kon\u010dne produkcije. Ker prvi vtis je pomemben. Embala\u017ea je tista ki prodaja, zasnovati jo znamo trajnostno.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/grafex.si\/wp-content\/uploads\/Embalaza-00.jpg” alt=”Embala\u017ea” title_text=”Embala\u017ea” url=”https:\/\/grafex.si\/reference\/#Embalaza” url_new_window=”on” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.19.4″ animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” border_radii=”on|1px|1px|1px|1px” border_color_all=”#bababa” use_border_color=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|auto|18px|auto||” custom_padding=”||13px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.19.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px|||||” use_border_color=”off” global_colors_info=”{}”]<\/p>\n

Online katalog Ford DO<\/h3>\n

Dodatno opremo BZ Ford smo predstavili v fizi\u010dnem katalogu ter njegovi spletni razli\u010dici.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/grafex.si\/wp-content\/uploads\/online-katalog-summit-ford.jpg” alt=”Online katalog – Ford” title_text=”Online katalog – Ford” show_in_lightbox=”on” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.19.4″ animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” use_border_color=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|auto|18px|auto||” custom_padding=”||13px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.19.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px|||||” use_border_color=”off” global_colors_info=”{}”]<\/p>\n

Pizzerija \u010cebelica \u2013 spletna stran<\/h3>\n

Najbolj\u0161a picerija v kraju si zaslu\u017ei najbolj\u0161o spletno predstavitev.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/grafex.si\/wp-content\/uploads\/spletna-cebelica.jpg” alt=”Spletna stran – Pizzerija \u010cebelica” title_text=”Spletna stran – Pizzerija \u010cebelica” url=”https:\/\/pizzerija-cebelica.si\/” url_new_window=”on” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.19.4″ animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” use_border_color=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|auto|18px|auto||” custom_padding=”||13px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px|||||” use_border_color=”off” global_colors_info=”{}”]<\/p>\n

Na\u010drtovanje, kreativna zasnova in oblikovanje etikete za stekleno embala\u017eo<\/h3>\n

Prvi vtis, ki ga etiketa pusti na kupca je nepopravljiva. Na etiketi so vse klju\u010dne informacije – vizualne in vsebinske. Za slivovo \u017eganje pod imenom Majeva\u010dki Gor\u0161tak prena\u0161amo sporo\u010dilo, kako edinstven pomen na nastanek te tradicionalne pija\u010de ima geografski polo\u017eaj ter ljudje, ki tam \u017eivijo.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/grafex.si\/wp-content\/uploads\/Slivovo-zganje-scaled.webp” title_text=”Slivovo \u017eganje” url=”https:\/\/grafex.si\/reference\/#Etikete” url_new_window=”on” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.19.4″ animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” use_border_color=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|auto|18px|auto||” custom_padding=”||13px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px|||||” use_border_color=”off” global_colors_info=”{}”]<\/p>\n

Sir Sirarne Se\u0161lar z oznako Demeter v prenovljeni FB sraj\u010dki<\/h3>\n

Pomen lokalnih ponudnikov kmetijskih pridelkov in izdelkov ostaja\/postaja neprecenljiv. Na Kmetiji Se\u0161lar se tega dobro zavedajo, saj svojo BZ gradijo na\u010drtno in postopoma. Pred \u010dasom smo pripravili njihovo prenovljeno FB predstavitev. Z ekolo\u0161kim kmetijstvom se ukvarjajo \u017ee od samih za\u010detkov certificiranja v Sloveniji. So imetnik certificirane blagovne znamke Demeter, ki je kolektivna blagovna znamka za biodinami\u010dno kmetijstvo in pomeni vi\u0161ji standard znotraj ekolo\u0161kega kmetijstva.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/grafex.si\/wp-content\/uploads\/facebook-kmetija-seslar.jpg” alt=”Facebook stran – Kmetija Se\u0161lar” title_text=”Facebook stran – Kmetija Se\u0161lar” url=”https:\/\/www.facebook.com\/profile.php?id=100057056365702″ url_new_window=”on” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.19.4″ animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” use_border_color=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|auto|18px|auto||” custom_padding=”||13px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px|||||” use_border_color=”off” global_colors_info=”{}”]<\/p>\n

ZD Zagorje \u2013 nova podoba & spletna stran<\/h3>\n

Vsak jubilej je prilo\u017enost za spremembo in v ZD Zagorje je bila to prenova njihove celotne grafi\u010dne podobe in vzpostavitev nove spletne strani. Sodobna spletna platforma re\u0161uje izzive novodobnega uporabnika zdravstvenih storitev in omogo\u010da u\u010dinkovito komunikacijo ter hiter dostop do vseh informacij.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/grafex.si\/wp-content\/uploads\/spletna-zd-zagorje.jpg” alt=”Spletna stran – Zdravstveni dom Zagorje” title_text=”Spletna stran – Zdravstveni dom Zagorje” url=”https:\/\/www.zd-zagorje.si\/” url_new_window=”on” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.19.4″ animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” use_border_color=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|auto|18px|auto||” custom_padding=”||13px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px|||||” use_border_color=”off” global_colors_info=”{}”]<\/p>\n

Po\u0161ta Slovenije \u2013 mapa za filatelisti\u010dne navdu\u0161ence<\/h3>\n

Naro\u010dnik je Izbral na\u0161 kreativni predlog izgleda letne mape znamk za filatelisti\u010dne navdu\u0161ence in zbiratelje, ki jo izdaja Po\u0161ta Slovenije. V mapi so predstavljene prilo\u017enostne znamke preteklega leta, elegantno mapo v srebrnih barvah pa krasi ekipno delo na\u0161ih oblikovalcev.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/grafex.si\/wp-content\/uploads\/Postna-mapa-scaled.webp” title_text=”Po\u0161tna mapa” show_in_lightbox=”on” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.19.4″ animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” use_border_color=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_post_nav _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Kolesarska zveza Slovenije \u2013 spletna stran \u2022 Kampanja \u00bbI\u0161\u010demo brihtne glave\u00ab \u2022 Koli\u010devo karton \u2013 zaposlitvena kampanja \u2022 Embala\u017ea \u2022 Online katalog Ford DO \u2022 Pizzerija \u010cebelica \u2013 spletna stran \u2022 Na\u010drtovanje, kreativna zasnova in oblikovanje etikete za stekleno embala\u017eo \u2022 Sir Sirarne Se\u0161lar z oznako Demeter v prenovljeni FB sraj\u010dki \u2022 ZD Zagorje \u2013 nova podoba & spletna stran \u2022 Po\u0161ta Slovenije \u2013 mapa za filatelisti\u010dne navdu\u0161ence<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[117,119,127,175,176,130,116,132,118,122],"tags":[],"class_list":["post-12097","post","type-post","status-publish","format-standard","hentry","category-agencija","category-cgp","category-embalaza","category-kampanje","category-komuniciranje","category-oblikovanje","category-rekreacija-in-sport","category-spletne-strani","category-tisk","category-tiskarna"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/grafex.si\/en\/wp-json\/wp\/v2\/posts\/12097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grafex.si\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grafex.si\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grafex.si\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/grafex.si\/en\/wp-json\/wp\/v2\/comments?post=12097"}],"version-history":[{"count":10,"href":"https:\/\/grafex.si\/en\/wp-json\/wp\/v2\/posts\/12097\/revisions"}],"predecessor-version":[{"id":12145,"href":"https:\/\/grafex.si\/en\/wp-json\/wp\/v2\/posts\/12097\/revisions\/12145"}],"wp:attachment":[{"href":"https:\/\/grafex.si\/en\/wp-json\/wp\/v2\/media?parent=12097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grafex.si\/en\/wp-json\/wp\/v2\/categories?post=12097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grafex.si\/en\/wp-json\/wp\/v2\/tags?post=12097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}