{"id":1262,"date":"2017-03-09T13:38:35","date_gmt":"2017-03-09T12:38:35","guid":{"rendered":"http:\/\/grafex.si\/?page_id=1262"},"modified":"2021-04-28T13:21:20","modified_gmt":"2021-04-28T11:21:20","slug":"faq","status":"publish","type":"page","link":"https:\/\/grafex.si\/en\/faq\/","title":{"rendered":"FAQ"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;3.22&#8243;][et_pb_fullwidth_slider show_arrows=&#8221;off&#8221; show_pagination=&#8221;off&#8221; admin_label=&#8221;Zgornji slider&#8221; _builder_version=&#8221;3.16&#8243; body_font=&#8221;Open Sans Light|||on|&#8221; body_text_color=&#8221;#ffffff&#8221; body_font_size=&#8221;60&#8243; custom_padding=&#8221;|||&#8221; custom_padding_last_edited=&#8221;off|phone&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; body_font_size_tablet=&#8221;40&#8243; body_font_size_phone=&#8221;16&#8243; body_font_size_last_edited=&#8221;on|tablet&#8221; body_line_height_tablet=&#8221;&#8221; body_line_height_phone=&#8221;1em&#8221; body_line_height_last_edited=&#8221;on|phone&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][et_pb_slide use_bg_overlay=&#8221;off&#8221; use_text_overlay=&#8221;off&#8221; arrows_custom_color=&#8221;#919191&#8243; admin_title=&#8221;Koristne informacije&#8221; _builder_version=&#8221;3.16&#8243; header_font=&#8221;||||&#8221; header_text_color=&#8221;#ffffff&#8221; body_font=&#8221;||||&#8221; body_text_color=&#8221;#000000&#8243; background_color=&#8221;#2c2c2c&#8221; background_image=&#8221;https:\/\/grafex.si\/wp-content\/uploads\/menu-slider-podpora.jpg&#8221; button_icon_placement=&#8221;right&#8221; button_on_hover=&#8221;on&#8221; body_font_size_tablet=&#8221;&#8221; body_font_size_phone=&#8221;&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; sticky_transition=&#8221;on&#8221;]<\/p>\n<p style=\"text-align: right;\"><span style=\"color: #ffffff;\">Koristne<\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"color: #ffffff;\">informacije<\/span><\/p>\n<p>[\/et_pb_slide][\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;3.22&#8243;][et_pb_fullwidth_header title=&#8221;FAQ AGENCIJA&#8221; subhead=&#8221;Pogosto zastavljena agencijska vpra\u0161anja&#8221; logo_image_url=&#8221;https:\/\/grafex.si\/wp-content\/uploads\/faq-agencija.png&#8221; title_font_color=&#8221;#ffffff&#8221; subhead_font_color=&#8221;#ffffff&#8221; admin_label=&#8221;FAQ agencija&#8221; module_class=&#8221;custom-header&#8221; _builder_version=&#8221;3.16&#8243; title_text_color=&#8221;#ffffff&#8221; title_font_size=&#8221;40px&#8221; subhead_font=&#8221;Open Sans Light||||&#8221; subhead_text_color=&#8221;#ffffff&#8221; subhead_font_size=&#8221;26px&#8221; background_color=&#8221;rgba(255, 255, 255, 0)&#8221; background_image=&#8221;https:\/\/grafex.si\/wp-content\/uploads\/hp-blue-bar.jpg&#8221; button_one_icon=&#8221;%%40%%&#8221; background_layout=&#8221;light&#8221; title_font_size_tablet=&#8221;30px&#8221; title_font_size_phone=&#8221;20px&#8221; title_font_size_last_edited=&#8221;on|tablet&#8221; subhead_font_size_tablet=&#8221;18px&#8221; subhead_font_size_phone=&#8221;13px&#8221; subhead_font_size_last_edited=&#8221;on|tablet&#8221; background_url=&#8221;https:\/\/grafex.si\/wp-content\/uploads\/hp-blue-bar.jpg&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.7.7&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;#ffffff&#8221; background_color_gradient_end=&#8221;rgba(186,186,186,0.3)&#8221; background_color_gradient_type=&#8221;radial&#8221; background_enable_image=&#8221;off&#8221; custom_padding=&#8221;60px||60px|&#8221; custom_padding_tablet=&#8221;40px||40px|&#8221; custom_padding_phone=&#8221;&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; module_id=&#8221;agencija&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_accordion open_toggle_text_color=&#8221;#008fd5&#8243; open_toggle_background_color=&#8221;rgba(0,0,0,0)&#8221; closed_toggle_text_color=&#8221;#323132&#8243; closed_toggle_background_color=&#8221;rgba(0,0,0,0)&#8221; icon_color=&#8221;#008fd5&#8243; module_id=&#8221;my_accordian&#8221; _builder_version=&#8221;4.9.4&#8243; toggle_font=&#8221;Montserrat||||&#8221; toggle_font_size=&#8221;16px&#8221; body_font=&#8221;||||||||&#8221; custom_padding=&#8221;0px|0px|0px|0px&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_intensity_slide=&#8221;10%&#8221; hover_enabled=&#8221;0&#8243; toggle_font_size_tablet=&#8221;14px&#8221; toggle_font_size_phone=&#8221;14px&#8221; toggle_font_size_last_edited=&#8221;on|tablet&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#d9d9d9&#8243; border_style_all=&#8221;groove&#8221; use_border_color=&#8221;on&#8221; border_style=&#8221;groove&#8221; closed_toggle_text_color__hover_enabled=&#8221;on|desktop&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_accordion_item title=&#8221;Kaj je agencija?&#8221; open=&#8221;on&#8221; _builder_version=&#8221;4.9.4&#8243; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Ekipa strokovnjakov, ki zaradi vas kdaj malo spijo, a o vas \u0161e vedno govorijo samo lepe stvari. Profesionalci, ki povezani v podjetje, zagotavljajo re\u0161itve po meri in njihovo izvedbo.<\/p>\n<p><strong>Tipi agencij:<\/strong><\/p>\n<ul>\n<li><strong>Full service agencija<\/strong> &#8211; Velika agencija, ki ponuja vse storitve na enem mestu (ogla\u0161evanje, odnosi z javnostmi, raziskave &#8230;),<\/li>\n<li><strong>Srednja agencija<\/strong> &#8211; Vzame nekaj pomembnih projektov (\u00bbaccountov\u00ab) in dela na njih,<\/li>\n<li><strong>\u00bbA la carte\u00ab<\/strong><strong> agencija oz. buti\u010dna agencija <\/strong>&#8211; Skupina kreativnih posameznikov, ki lahko svojo kreativnost ponudijo neposredno naro\u010dnikom ali drugi ogla\u0161evalski agenciji,<\/li>\n<li><strong>Hi\u0161na agencija oz. agencija \u00bb<\/strong><strong>in house\u00ab<\/strong> &#8211; Oddelek v velikem podjetju, ki skrbi za ogla\u0161evanje,<\/li>\n<li><strong>Agencija pri mediju<\/strong> &#8211; Agencija v medijski hi\u0161i (primer v Sloveniji: Studio Marketing je nastal v \u010dasopisni hi\u0161i Delo).<\/li>\n<\/ul>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Oddaja gradiv oz. datotek preko WeTransfer&#8221; _builder_version=&#8221;3.21&#8243; open=&#8221;off&#8221;]<\/p>\n<p>Ve\u010dje datoteke oz. gradivo nam namesto po e-po\u0161ti dostavite prek oblaka <a href=\"https:\/\/wetransfer.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">WeTransfer.com.<\/a><\/p>\n<p>Pri izbiri na\u010dina po\u0161iljanja (email ali link) priporo\u010damo, da izberete &#8220;<strong>link<\/strong>&#8221;\u00a0in nato pritisnete gumb &#8220;<strong>Copy link<\/strong>&#8220;, nato ta link (povezavo) do datotek prilepite v e-po\u0161to, ki nam jo po\u0161ljete iz svojega odjemalca e-po\u0161te.<\/p>\n<p>Prednost te izbire je, da se vidi kdo so prejemniki e-po\u0161te. Slednji dodajte tudi logi\u010den naziv zadeve (npr. naziv projekta). Prednost izbire WeTransferja za vas je, da boste obve\u0161\u010dani kdaj (\u010de) bomo mi va\u0161e datoteke uspe\u0161no prevzeli, mi pa dobimo sledljivost, ki je pomemben element na\u0161ega uvedenega Sistema kakovosti.<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Kreativni direktor?&#8221; _builder_version=&#8221;3.21&#8243; open=&#8221;off&#8221;]<\/p>\n<p style=\"text-align: left;\">Glava in glas kreativnega oddelka agencije navzven, ki koordinira ustvarjanje in predstavlja re\u0161itve. \u010ce je dober \u2013 zna prisluhniti in predlagano zagovarjati s tehtnimi argumenti.<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Art Director oz. umetni\u0161ki direktor?&#8221; _builder_version=&#8221;3.21&#8243; open=&#8221;off&#8221;]<\/p>\n<p style=\"text-align: left;\">Oseba v ogla\u0161evalski agenciji, ki si idejo tekstopisca zamisli v vizualni obliki. Za sabo ima navadno ekipo ljudi, ki realizirajo idejo do konca (izvedbeni oblikovalec, producenti\u00a0 &#8230;). Po profilu je najbolje, da je oblikovalec ali filmski ustvarjalec.<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Vodja projektov?&#8221; _builder_version=&#8221;3.21&#8243; open=&#8221;off&#8221;]<\/p>\n<p style=\"text-align: left;\">Pogosto prvi in glavni stik agencije z vami. Oseba, ki ima najbolj\u0161i pregled nad projektom. Povezuje, odgovarja, spominja, pomaga, spodbuja, ustvarja dobre partnerske vezi in vodi vse sodelujo\u010de.<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Direktni marketing?&#8221; _builder_version=&#8221;3.21&#8243; open=&#8221;off&#8221;]<\/p>\n<p>Ogla\u0161evanje z direktnim odzivom (npr. katalo\u0161ka prodaja, TV prodaja, klub zvestih naro\u010dnikov, elektronska po\u0161ta &#8230;).<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Reklama (fr. r\u00e9clamer = vpiti, kri\u010dati)?&#8221; _builder_version=&#8221;3.21&#8243; open=&#8221;off&#8221;]<\/p>\n<p style=\"text-align: left;\">Beseda reklama je uporabljena v vseh situacijah, kjer je prodajalec neulovljiv in od njega ne more\u0161 izterjati dane obljube. Stroka naj bi namesto besede reklama uporabljala izraz oglas. Po slovenskem pravopisu sta pravilna oba izraza.<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Medijski direktor?&#8221; _builder_version=&#8221;3.21&#8243; open=&#8221;off&#8221;]<\/p>\n<p>Vodja medijskega oddelka v ogla\u0161evalski agenciji. Prevzema dogovarjanje z mediji glede zakupnega prostora, provizij, popustov &#8230;<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Deadline?&#8221; _builder_version=&#8221;3.21&#8243; open=&#8221;off&#8221;]<\/p>\n<p style=\"text-align: left;\">Zadnji rok za izvedbo projekta. Ko ga ujamemo&#8230; se pojavi naslednji \ud83d\ude09 To je biolo\u0161ka lepota in ritem na\u0161ega posla. Edini \u0161ef, ki mu odgovarja tudi na\u0161 direktor.<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;DTP oblikovalec?&#8221; _builder_version=&#8221;3.21&#8243; open=&#8221;off&#8221;]<\/p>\n<p style=\"text-align: left;\">Kraj\u0161e za \u00bbdesktop publishing\u00ab strokovnjaka, ki oblikovno zasnovo tiskovin in drugih orodij pripelje do kon\u010dne oblike, vna\u0161a korekture, vse vizualno spolira, pripravi za tisk ali produkcijo. Steber izvedbene zanesljivosti agencije.<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Design?&#8221; _builder_version=&#8221;3.21&#8243; open=&#8221;off&#8221;]<\/p>\n<p>Dajanje oblike predmetu z upo\u0161tevanjem skladnosti med funkcionalnostjo, estetiko in tehnolo\u0161kim procesom.<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Primarni in sekundarni medij?&#8221; _builder_version=&#8221;3.21&#8243; open=&#8221;off&#8221;]<\/p>\n<ul>\n<li><strong>Primarni medij<\/strong> &#8211; Medij, ki ga ogla\u0161evalska agencija izbere kot prioritetnega za doseganje ciljne skupine.<\/li>\n<li><strong>Sekundarni medij<\/strong> &#8211; Medij, ki je poleg primarnega izbran kot dodaten za doseganje ciljne skupine \u2013 posebej, \u010de ogla\u0161evalska agencija predvidi, da s primarnim medijem ne bo dosegla specifi\u010dne ciljne skupine.<\/li>\n<\/ul>\n<p>[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_accordion open_toggle_text_color=&#8221;#008fd5&#8243; open_toggle_background_color=&#8221;rgba(0,0,0,0)&#8221; closed_toggle_text_color=&#8221;#323132&#8243; closed_toggle_background_color=&#8221;rgba(0,0,0,0)&#8221; icon_color=&#8221;#008fd5&#8243; module_id=&#8221;my_accordian&#8221; _builder_version=&#8221;4.9.4&#8243; toggle_font=&#8221;Montserrat||||&#8221; toggle_font_size=&#8221;16px&#8221; body_font=&#8221;||||||||&#8221; custom_padding=&#8221;0px|0px|0px|0px&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; animation_intensity_slide=&#8221;10%&#8221; hover_enabled=&#8221;0&#8243; toggle_font_size_tablet=&#8221;14px&#8221; toggle_font_size_phone=&#8221;14px&#8221; toggle_font_size_last_edited=&#8221;on|tablet&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#d9d9d9&#8243; border_style_all=&#8221;groove&#8221; use_border_color=&#8221;on&#8221; border_style=&#8221;groove&#8221; closed_toggle_text_color__hover_enabled=&#8221;on|hover&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_accordion_item title=&#8221;Kaj je brief?&#8221; open=&#8221;on&#8221; _builder_version=&#8221;3.0.47&#8243;]Brif je temeljni strate\u0161ki dokument, ki je osnova za snovanje, pripravo in izvedbo vseh marketin\u0161kih aktivnosti. V praksi je mnogo bolj raz\u0161irjen ogla\u0161evalski brif, ki je temeljni dokument sodelovanja med ogla\u0161evalci in ogla\u0161evalskimi agencijami v tr\u017enem komuniciranju. Medtem ko se ogla\u0161evalski brif osredoto\u010da zgolj na tr\u017eno komuniciranje, je marketin\u0161ki brif \u0161ir\u0161i in vklju\u010duje celoten tr\u017eenjski splet.<\/p>\n<p><strong>Nekaj klju\u010dnih elementov marketin\u0161kega brifa:<\/strong><\/p>\n<ul>\n<li>izhodi\u0161\u010da,<\/li>\n<li>marketin\u0161ki cilj,<\/li>\n<li>ciljna skupina,<\/li>\n<li>prepreke,<\/li>\n<li>\u017eeleni u\u010dinki,<\/li>\n<li>objava,<\/li>\n<li>kreativna re\u0161itev,<\/li>\n<li>rezultati.<\/li>\n<\/ul>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Inbound marketing?&#8221; _builder_version=&#8221;3.19.5&#8243; open=&#8221;off&#8221;]<\/p>\n<p>Vsebinski marketing je zagotavljanje kakovostne vsebine za uporabnika, z namenom, da ga izobrazi in prepri\u010da k dejanju, ki je v interesu podjetja. Cilj vsebinskega marketinga je, da pripelje kupce k podjetju in ne, da se podjetje bori za njihovo pozornost. S pravo vsebino, se prodaja dogaja samodejno.<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Priprava za tisk?&#8221; _builder_version=&#8221;3.0.47&#8243; open=&#8221;off&#8221;]Opravlja jo DTP oblikovalec. Kon\u010dni izdelek je datoteka, ki je tehni\u010dno pripravljena za tiskarno. Obsega vse, kar bo prepre\u010dilo, da bo namesto zlato rumene iz tiskarne pri\u0161la rjava barva. To pomeni pregled, da so barve v pravem barvnem okolju (CMYK ali Pantone), pa \u010drkovne postavitve, nepravilnosti, uresni\u010devanje nadstandardnih zahtev, dogovor s tiskarjem o tehnolo\u0161kih podrobnostih ipd. Skratka vse, kar potrebuje tiskar, da stiska to, kar ste potrdili.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Copywriter oz. pisec tekstov?&#8221; _builder_version=&#8221;3.0.47&#8243; open=&#8221;off&#8221;]Oseba v ogla\u0161evalski agenciji, ki idejo oglasa prenese na papir. Dobro je, da obvlada tehnologijo drugih profilov, ki sodelujejo pri nastanku oglasa. Tekstopisec najpogosteje sodeluje z umetni\u0161kim direktorjem.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Kaj je CGP?&#8221; _builder_version=&#8221;3.0.47&#8243; open=&#8221;off&#8221;]<\/p>\n<p>Kratica <strong>CGP <\/strong>predstavlja <strong>celostno grafi\u010dno podobo<\/strong> podjetja in je mo\u010dno komunikacijsko orodje. CGP je v svoji likovni podobi izra\u017een kot znak\/logotip (skupek barvnih kombinacij, rokopisa ali slogana) in predstavlja identifikacijo posamezne organizacije oz. podjetja.\u00a0CGP izra\u017ea identiteto podjetja ali znamke oz. ponazarja kaj podjetje ali znamka JE v samem bistvu. V kolikor podoba ne ponazarja vsega kar si, je smiselna prenova. Ustvariti dober CGP je zahteven in kreativen proces, rezultat tega pa je izviren na\u010din predstave podjetja, zato se je potrebno zavedati njegove celovite vrednosti.<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Kaj pomeni spletno gostovanje?&#8221; _builder_version=&#8221;3.0.47&#8243; open=&#8221;off&#8221;]Da bo va\u0161a spletna stran vidna na internetu, jo postavite na spletni stre\u017enik. Ker je postavitev lastnega spletnega stre\u017enika ponavadi prevelik stro\u0161ek, lahko s svojo stranjo gostujete na tujem spletnem stre\u017eniku. Stro\u0161ki najemnine so bistveno manj\u0161i kot postavitev in vzdr\u017eevanje lastnega spletnega stre\u017enika.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Kak\u0161ne vrste spletnih strani poznamo?&#8221; _builder_version=&#8221;3.0.47&#8243; open=&#8221;off&#8221;]Spletne strani so lahko samo kot osnovna predstavitev &#8211; npr. spletna vizitka, predloge, celostna korporativna predstavitev, spletna trgovina, portalni sistem ali kak\u0161na druga re\u0161itev po meri. Razvrstitev je mo\u017ena tudi po drugih kriterij (tehnolo\u0161kih, vsebinskih ipd). V praksi je ve\u010dina spletnih strani predstavitvenih korporativnih.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Kaj je domena?&#8221; _builder_version=&#8221;3.0.47&#8243; open=&#8221;off&#8221;]Domena je del celotnega internetnega naslova (URL-ja) va\u0161e spletne strani (na primer: mojepodjetje.com). Domene so tipa .com, .net, .org, .info, &#8230; Vsaka domena je lahko registrirana samo enkrat po pravilu: kdor prej pride, prej melje.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Kaj je optimizacija spletnih strani?&#8221; _builder_version=&#8221;3.0.47&#8243; open=&#8221;off&#8221;]Optimizacija spletnih strani je eden izmed najpomembnej\u0161ih dejavnikov pri promociji spletnega mesta. Za iskalnike je poleg lepega izgleda, enostavne navigacije in zanimive vsebine optimizacija spletnih strani njihova najpomembnej\u0161a lastnost! Na \u017ealost vse preve\u010dkrat pozabljena! \u010ce va\u0161e strani ni mo\u010d najti med prvimi dvajsetimi zadetki, boste prek iskalnikov dobili na spletno stran le redke obiskovalce. Posledica slabe pozicije je, da izgubljate potencialne stranke in posledi\u010dno tudi velike prihodke, saj vas je na svetovnem spletu zelo te\u017eko najti.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Ogla\u0161evalska agencija?&#8221; _builder_version=&#8221;3.0.47&#8243; open=&#8221;off&#8221;]Podjetje, ki kreativno zasnuje in izvede oglas. Ogla\u0161evanje je pla\u010dana oblika tr\u017enega komuniciranja. Ogla\u0161evanje je le del tr\u017enokomunikacijskega spleta, le-ta pa je del marketinga. Druge komponente tr\u017enega komuniciranja (promocije) so tudi publiciteta, odnosi z javnostmi, osebna prodaja, pospe\u0161evanje prodaje, oprema prodajnega prostora, embala\u017ea ipd.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Kako pristopiti k izdelavi spletnih strani?&#8221; _builder_version=&#8221;3.0.47&#8243; open=&#8221;off&#8221;]Za kakovostno in kar je najpomembnej\u0161e, uspe\u0161no ter u\u010dinkovito spletno stran je potrebna celostna strategija. Nastop na spletu po sistemu &#8220;va\u017eno, da je nekaj in da je poceni&#8221; se hitro izka\u017ee, da prina\u0161a ve\u010d \u0161kode kot koristi. Za celovit pristop je potrebno ciljna strategija. Na podlagi va\u0161e celostne grafi\u010dne podobe (\u010de je nimate, vam jo pripravimo) se ustvarijo re\u0161itve po meri za vas.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Grafi\u010dno oblikovanje?&#8221; _builder_version=&#8221;3.0.47&#8243; open=&#8221;off&#8221;]Oblikovanje je zelo pomembno podro\u010dje v na\u0161em vsakdanjem \u017eivljenju. Kon\u010dni produkt vsakega dobrega oblikovalskega procesa je namre\u010d nekaj, kar olep\u0161a in izbolj\u0161a na\u0161e okolje, nekaj, kar naredi vsebino ali nek izdelek privla\u010dnej\u0161i in uporabnej\u0161i. Ljudje imamo radi estetiko in u\u010dinkovitost, zato ni \u010dudno, da se je proces designa skozi \u010das razvijal, izpopolnjeval in se, za voljo \u0161e bolj\u0161ega rezultata, razcepil v razli\u010dne smeri.[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;3.22&#8243; background_color=&#8221;#ffffff&#8221;][et_pb_fullwidth_header title=&#8221;FAQ TISKARNA&#8221; subhead=&#8221;Pogosto zastavljena tiskarska vpra\u0161anja&#8221; logo_image_url=&#8221;https:\/\/grafex.si\/wp-content\/uploads\/faq-tiskarna.png&#8221; title_font_color=&#8221;#ffffff&#8221; subhead_font_color=&#8221;#ffffff&#8221; admin_label=&#8221;FAQ tiskarna&#8221; module_class=&#8221;custom-header&#8221; _builder_version=&#8221;3.16&#8243; title_text_color=&#8221;#ffffff&#8221; title_font_size=&#8221;40px&#8221; subhead_font=&#8221;Open Sans Light||||&#8221; subhead_text_color=&#8221;#ffffff&#8221; subhead_font_size=&#8221;26px&#8221; background_color=&#8221;rgba(255, 255, 255, 0)&#8221; background_image=&#8221;https:\/\/grafex.si\/wp-content\/uploads\/hp-magenta-bar.jpg&#8221; button_one_icon=&#8221;%%40%%&#8221; background_layout=&#8221;light&#8221; title_font_size_tablet=&#8221;30px&#8221; title_font_size_phone=&#8221;20px&#8221; title_font_size_last_edited=&#8221;on|tablet&#8221; subhead_font_size_tablet=&#8221;18px&#8221; subhead_font_size_phone=&#8221;13px&#8221; subhead_font_size_last_edited=&#8221;on|tablet&#8221; background_url=&#8221;https:\/\/grafex.si\/wp-content\/uploads\/hp-magenta-bar.jpg&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.7.7&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;#ffffff&#8221; background_color_gradient_end=&#8221;rgba(186,186,186,0.3)&#8221; background_color_gradient_type=&#8221;radial&#8221; background_enable_image=&#8221;off&#8221; custom_padding=&#8221;60px||60px|&#8221; custom_padding_tablet=&#8221;40px||40px|&#8221; custom_padding_phone=&#8221;&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; module_id=&#8221;tiskarna&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_accordion open_toggle_text_color=&#8221;#e839b2&#8243; open_toggle_background_color=&#8221;rgba(0,0,0,0)&#8221; closed_toggle_text_color=&#8221;#323132&#8243; closed_toggle_background_color=&#8221;rgba(0,0,0,0)&#8221; icon_color=&#8221;#e839b2&#8243; module_id=&#8221;my_accordian&#8221; _builder_version=&#8221;4.9.4&#8243; toggle_font=&#8221;Montserrat||||&#8221; toggle_font_size=&#8221;16px&#8221; custom_padding=&#8221;0px|0px|0px|0px&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_intensity_slide=&#8221;10%&#8221; hover_enabled=&#8221;0&#8243; toggle_font_size_tablet=&#8221;14px&#8221; toggle_font_size_phone=&#8221;&#8221; toggle_font_size_last_edited=&#8221;on|phone&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#d9d9d9&#8243; border_style_all=&#8221;groove&#8221; use_border_color=&#8221;on&#8221; border_style=&#8221;groove&#8221; closed_toggle_text_color__hover_enabled=&#8221;on|desktop&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_accordion_item title=&#8221;Koliko \u010dasa potrebujete za tisk, \u010de vam vse potrebne materiale dostavimo \u0161e danes?&#8221; open=&#8221;on&#8221; _builder_version=&#8221;3.0.47&#8243;]Hitrost izdelave je odvisna od naklade, vrste in zahtevnosti tiska, v nekaterih primerih pa je poleg samega tiska in priprave potreben \u0161e \u010das za su\u0161enje, stabilizacijo barve ipd. \u010cas za tiskanje lahko zato natan\u010dno dolo\u010dimo \u0161ele na podlagi konkretnega povpra\u0161evanja.<br \/>\n\u017de zdaj pa vam lahko zagotovimo, da se v zares nujnih primerih ne oziramo na osemurni delovnik in storimo vse mogo\u010de, da svoje izdelke zanesljivo dobite takrat, ko jih najbolj potrebujete.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Imajo posamezne vrste tiska tudi minimalne naklade?&#8221; _builder_version=&#8221;3.0.47&#8243; open=&#8221;off&#8221;] Pri vseh vrstah tiska vam z veseljem naredimo tudi po en sam izdelek. Vendar tu velja splo\u0161no pravilo: vi\u0161ja naklada \u2013 ni\u017eja cena. Poleg koli\u010dinskih popustov so razlogi za to predvsem fiksni stro\u0161ki razli\u010dnih priprav za tisk, ki pa pri ve\u010djih nakladah nimajo tako velikega vpliva na ceno posameznega izdelka. Izjema je le digitalni tisk, kjer priprava za tisk ni potrebna. [\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Nam lahko tiskovine tudi dostavite?&#8221; _builder_version=&#8221;3.0.47&#8243; open=&#8221;off&#8221;] Vsem svojim strankam ponujamo dostavo prakti\u010dno kamorkoli, v Ljubljani in bli\u017enji okolici, je brezpla\u010dna. [\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Kaj pomenijo naslednje postavke v va\u0161i ponudbi: tisk 2\/2, tisk 4\/4, tisk 2\/0 &#8230;?&#8221; _builder_version=&#8221;3.0.47&#8243; open=&#8221;off&#8221;] Te postavke ozna\u010dujejo \u0161tevilo barv na tiskarsko polo. Prva \u0161tevilka ozna\u010duje \u0161tevilo barv tiska na sprednji strani, druga pa na drugi strani tiskarske pole. Oznaka \u00bbtisk 4\/4\u00ab tako pomeni polnobarvni tisk (full colour \u2013 CMYK) na obeh straneh. [\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Kako naj vam pripravimo datoteke za tiskanje?&#8221; _builder_version=&#8221;3.0.47&#8243; open=&#8221;off&#8221;]Datoteke lahko pripravite v programskih okoljih Windows (PC), Linux (PC) ali Unix (Macintosh).<br \/>\nIzdelane so lahko v grafi\u010dnih programih, kot so Adobe Illustrator, Corel Draw, Page Maker, Free Hand, Quark Xpress, Adobe Photoshop, Adobe InDesign &#8230;<br \/>\nNajprimernej\u0161i format datoteke za tisk je PDF.<br \/>\nPri izdelavi datotek je pomembno, da upo\u0161tevate tudi dodatke za porezavo (3 mm) in da barve vseh elementov shranite v barvni shemi CMYK. Grafi\u010dne elemente lahko po \u017eelji definirate tudi po barvni lestvici Pantone.<br \/>\nResolucija fotografij naj bo 300 dpi.<br \/>\nDatoteka mora vsebovati dodatek za porezavo, oznake za razrez in pasarje.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Kaj je PDF-format?&#8221; _builder_version=&#8221;3.0.47&#8243; open=&#8221;off&#8221;]Poleg preproste uporabe pri pripravi datotek za tiskanje je ena od prednosti PDF-zapisa tudi do desetkrat manj\u0161i podatkovni prostor, ki ga ta zavzame. PDF-dokumente izdelamo s pomo\u010djo programa Adobe Acrobat Distiller, ki kakr\u0161nokoli datoteko pretvori v PDF-format oziroma lahko PDF skreiramo direktno iz programa, v katerem oblikujemo.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Kaj je format PostScript?&#8221; _builder_version=&#8221;3.0.47&#8243; open=&#8221;off&#8221;]Ve\u010dina grafi\u010dnih programov ponuja mo\u017enost zapisa datotek v formatu PostScript.<br \/>\nPrednost takega zapisa je predvsem kompatibilnost in prilagodljivost programskim orodjem in opremi, ki se uporabljajo ob pripravi za tisk.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Kaj je barvna lestvica Pantone?&#8221; _builder_version=&#8221;3.0.47&#8243; open=&#8221;off&#8221;]Barvna lestvica Pantone je ena od najbolj uporabljanih barvnih lestvic; pri njej so posamezne barve in barvni odtenki ozna\u010deni s \u0161tevilkami.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Kaj pomenita \u00bboverprint\u00ab in \u00bbprekrivanje\u00ab?&#8221; _builder_version=&#8221;3.0.47&#8243; open=&#8221;off&#8221;]\u00bbOverprint\u00ab pomeni popolno prekrivanje neke barve z drugo. To je mogo\u010de le s \u010drno barvo, saj je le ta dovolj mo\u010dna, da lahko povsem prekrije barve ozadja. Tipi\u010den primer \u00bboverprinta\u00ab so \u010drna besedila, napisana prek fotografij ali grafi\u010dnih elementov.<br \/>\n\u00bbPrekrivanje\u00ab se uporablja pri vseh drugih barvah, ki niso dovolj mo\u010dne, da bi popolnoma prekrile ozadje. Zato pod takimi elementi pu\u0161\u010damo belo podlago, videz celote brez belih robov pa dose\u017eemo z minimalnim prekrivanjem ozadja na mestih stika.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Kaj pomeni \u00bboznaka za razrez\u00ab?&#8221; _builder_version=&#8221;3.0.47&#8243; open=&#8221;off&#8221;]Oznake za razrez so \u010drtice (crop marks), ki ozna\u010dujejo linije razreza (npr. rob strani).[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_accordion open_toggle_text_color=&#8221;#e839b2&#8243; open_toggle_background_color=&#8221;rgba(0,0,0,0)&#8221; closed_toggle_text_color=&#8221;#323132&#8243; closed_toggle_background_color=&#8221;rgba(0,0,0,0)&#8221; icon_color=&#8221;#e839b2&#8243; module_id=&#8221;my_accordian&#8221; _builder_version=&#8221;4.9.4&#8243; toggle_font=&#8221;Montserrat||||&#8221; toggle_font_size=&#8221;16px&#8221; custom_padding=&#8221;0px|0px|0px|0px&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; animation_intensity_slide=&#8221;10%&#8221; hover_enabled=&#8221;0&#8243; toggle_font_size_tablet=&#8221;14px&#8221; toggle_font_size_phone=&#8221;&#8221; toggle_font_size_last_edited=&#8221;on|phone&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#d9d9d9&#8243; border_style_all=&#8221;groove&#8221; use_border_color=&#8221;on&#8221; border_style=&#8221;groove&#8221; closed_toggle_text_color__hover_enabled=&#8221;on|hover&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_accordion_item title=&#8221;Kaj so \u00bbpasarji\u00ab?&#8221; open=&#8221;on&#8221; _builder_version=&#8221;3.0.47&#8243;]Pasarji so oznake (kri\u017eec v krogcu), s pomo\u010djo katerih tiskarske pole natan\u010dno vpnemo v tiskarski stroj.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Lahko pred tiskom vidim poskusni odtis?&#8221; _builder_version=&#8221;3.0.47&#8243; open=&#8221;off&#8221;]Pred za\u010detkom tiska lahko naredimo poskusni odtis (BEST proof), ki ga lahko vi ali va\u0161i oblikovalci pregledate in potrdite.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Kaj pomeni CMYK?&#8221; _builder_version=&#8221;3.0.47&#8243; open=&#8221;off&#8221;]CMYK je kratica za barvno shemo, ki je najprimernej\u0161a za tisk. Sestavljajo jo \u0161tiri barve, iz katerih se pri tisku reproducira celoten barvni spekter: Cyan (zelenomodra), Magenta (modrorde\u010da), Yellow (rumena) in Key (\u010drna). Ker ra\u010dunalni\u0161ki monitorji in tiskalniki uporabljajo drugo barvno shemo (RGB), je treba vse datoteke pred oddajo v tisk spremeniti v CMYK.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Kaj pomenita \u00bb\u017eivi rob\u00ab in \u00bbdodatek za porezavo\u00ab (Bleed)?&#8221; _builder_version=&#8221;3.0.47&#8243; open=&#8221;off&#8221;]\u00bb\u017divi rob\u00ab pomeni, da povr\u0161ina odtisa sega povsem do roba tiskovine. Ker povsem natan\u010dno obrezovanje brez pojavljanja belih robov ni mogo\u010de, se pri tem vedno upo\u0161teva \u0161e tri milimetre \u00bbdodatka za porezavo\u00ab.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Tiskanje?&#8221; _builder_version=&#8221;3.0.47&#8243; open=&#8221;off&#8221;]Nana\u0161anje barve na razli\u010dne materiale.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Tiskarna?&#8221; _builder_version=&#8221;3.0.47&#8243; open=&#8221;off&#8221;]Tiskarna je industrijski obrat za tiskanje literature.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Tisk?&#8221; _builder_version=&#8221;3.0.47&#8243; open=&#8221;off&#8221;]Danes se uveljavlja ve\u010d tehnik tiska. Poznamo: knjigotisk, rotacijski tisk, sitotisk, ofsetni tisk, digitalni tisk in tampotisk.<br \/>\nVsaka tehnika ima svoje zna\u010dilnosti in svoj namen uporabe. Za obi\u010dajen tisk gradiv kot so knjige, revije, letaki, bro\u0161ure in podobno se najbolj uporabljata ofsetni in digitalni tisk. Z zdru\u017eitvijo razli\u010dnih tehnik lahko tiskarna na enem mestu ponudi celovito storitev.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Digitalni tisk?&#8221; _builder_version=&#8221;3.0.47&#8243; open=&#8221;off&#8221;]Digitalni tisk je tehnika tiska, pri kateri stroje za tiskanje krmili ra\u010dunalnik. Prednost digitalnega tiska pred navadnim tiskom je predvsem v ni\u017ejih stro\u0161kih ter v tem, da ni pomembno, koliko izvodov dolo\u010dene tiskovine se naro\u010da. Pri klasi\u010dnem tisku je za\u010detna cena visoka, saj je potrebno pripraviti film za tisk, nato pa z vse ve\u010djim \u0161tevilom izvodov cena pada. Prav zaradi tega se digitalni tisk pogosto uporablja pri tiskanju manj\u0161ih naklad ali serij, pri katerih se posamezni izvodi razlikujejo v kak\u0161ni podrobnosti (npr. serijski \u0161tevilki). Pri digitalnem tisku se tiska na laserskih produkcijskih tiskalnikih resolucije do 2400 \u00d7 2400 dpi.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Kako nalepiti nalepko?&#8221; _builder_version=&#8221;3.0.47&#8243; open=&#8221;off&#8221;]Postopek lepljenja nalepke si lahko ogledate na <a href=\"https:\/\/grafex.si\/wp-content\/uploads\/leplenje_nalepk.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">tej<\/a>\u00a0povezavi. Za ogled PDF datoteke potrebujete Adobe Reader.[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;3.22&#8243; background_color=&#8221;#ffffff&#8221;][et_pb_fullwidth_header title=&#8221;GRAFI\u010cNI IZRAZI&#8221; subhead=&#8221;Slovar\u010dek grafi\u010dnih izrazov&#8221; logo_image_url=&#8221;https:\/\/grafex.si\/wp-content\/uploads\/faq-slovarcek.png&#8221; title_font_color=&#8221;#ffffff&#8221; subhead_font_color=&#8221;#ffffff&#8221; admin_label=&#8221;Slovar\u010dek grafi\u010dnih izrazov&#8221; module_class=&#8221;custom-header&#8221; _builder_version=&#8221;3.16&#8243; title_text_color=&#8221;#ffffff&#8221; title_font_size=&#8221;40px&#8221; subhead_font=&#8221;Open Sans Light||||&#8221; subhead_text_color=&#8221;#ffffff&#8221; subhead_font_size=&#8221;26px&#8221; background_color=&#8221;rgba(255, 255, 255, 0)&#8221; background_image=&#8221;https:\/\/grafex.si\/wp-content\/uploads\/hp-yellow-bar.jpg&#8221; button_one_icon=&#8221;%%40%%&#8221; background_layout=&#8221;light&#8221; title_font_size_tablet=&#8221;30px&#8221; title_font_size_phone=&#8221;20px&#8221; title_font_size_last_edited=&#8221;on|tablet&#8221; subhead_font_size_tablet=&#8221;18px&#8221; subhead_font_size_phone=&#8221;13px&#8221; subhead_font_size_last_edited=&#8221;on|tablet&#8221; background_url=&#8221;https:\/\/grafex.si\/wp-content\/uploads\/hp-yellow-bar.jpg&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.7.7&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;#ffffff&#8221; background_color_gradient_end=&#8221;rgba(186,186,186,0.3)&#8221; background_color_gradient_type=&#8221;radial&#8221; background_enable_image=&#8221;off&#8221; custom_padding=&#8221;60px||60px|&#8221; custom_padding_tablet=&#8221;40px||40px|&#8221; custom_padding_phone=&#8221;&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; module_id=&#8221;grafika&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_accordion open_toggle_text_color=&#8221;#f7b70d&#8221; open_toggle_background_color=&#8221;rgba(0,0,0,0)&#8221; closed_toggle_text_color=&#8221;#323132&#8243; closed_toggle_background_color=&#8221;rgba(0,0,0,0)&#8221; icon_color=&#8221;#f7b70d&#8221; module_id=&#8221;my_accordian&#8221; _builder_version=&#8221;4.9.4&#8243; toggle_font=&#8221;Montserrat||||&#8221; toggle_font_size=&#8221;16px&#8221; custom_padding=&#8221;0px|0px|0px|0px&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_intensity_slide=&#8221;10%&#8221; hover_enabled=&#8221;0&#8243; toggle_font_size_tablet=&#8221;14px&#8221; toggle_font_size_phone=&#8221;&#8221; toggle_font_size_last_edited=&#8221;on|phone&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#d9d9d9&#8243; border_style_all=&#8221;groove&#8221; use_border_color=&#8221;on&#8221; border_style=&#8221;groove&#8221; closed_toggle_text_color__hover_enabled=&#8221;on|hover&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_accordion_item title=&#8221;Bitna slika&#8221; open=&#8221;on&#8221; _builder_version=&#8221;3.0.47&#8243;]To je slika, ki je predstavljena z nizom celic na mre\u017ei z dolo\u010denimi barvnimi vrednostmi. Posameznim celicam na mre\u017ei pravimo slikovne to\u010dke.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Vektorska grafika&#8221; _builder_version=&#8221;3.0.47&#8243; open=&#8221;off&#8221;]Vektorska slika je sestavljena iz matemati\u010dno opisanih krivulj in \u010drt. Sliko je mogo\u010de urejati s premikanjem ali spreminjanjem velikosti posameznih delov ali celote. Pri vektorski grafiki so krivulje dolo\u010dene s to\u010dkami, skozi katere gredo. Kvaliteta vektorske grafike se s pove\u010devanjem objektov ne slab\u0161a.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;CMYK&#8221; _builder_version=&#8221;3.0.47&#8243; open=&#8221;off&#8221;]Obi\u010dajna kratica za angle\u0161ko poimenovanje \u0161tirih procesnih tiskarskih barv: cyan, magenta, yellow in black. V ra\u010dunalni\u0161ki obdelavi slik je CMYK eden od modelov ozna\u010devanja barv z rastrskimi toni posameznih barv v me\u0161anici. Ta barvni model je primeren za tisk.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;RGB&#8221; _builder_version=&#8221;3.0.47&#8243; open=&#8221;off&#8221;]Vrsta barvnega modela, pri katerem barve me\u0161amo iz rde\u010de, zelene in modre; aditivno me\u0161anje. Ta barvni model ni primeren za tisk, ampak samo za gledanje na ekranu.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Debelina papirja&#8221; _builder_version=&#8221;3.0.47&#8243; open=&#8221;off&#8221;]Debelina je obi\u010dajno ozna\u010dena v tiso\u010dinah milimetra. Masa papirja se izra\u017ea kot povr\u0161inska masa v gramih na kvadratni meter.[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_accordion open_toggle_text_color=&#8221;#f7b70d&#8221; open_toggle_background_color=&#8221;rgba(0,0,0,0)&#8221; closed_toggle_text_color=&#8221;#323132&#8243; closed_toggle_background_color=&#8221;rgba(0,0,0,0)&#8221; icon_color=&#8221;#f7b70d&#8221; module_id=&#8221;my_accordian&#8221; _builder_version=&#8221;4.9.4&#8243; toggle_font=&#8221;Montserrat||||&#8221; toggle_font_size=&#8221;16px&#8221; custom_padding=&#8221;0px|0px|0px|0px&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; animation_intensity_slide=&#8221;10%&#8221; hover_enabled=&#8221;0&#8243; toggle_font_size_tablet=&#8221;14px&#8221; toggle_font_size_phone=&#8221;&#8221; toggle_font_size_last_edited=&#8221;on|phone&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#d9d9d9&#8243; border_style_all=&#8221;groove&#8221; use_border_color=&#8221;on&#8221; border_style=&#8221;groove&#8221; closed_toggle_text_color__hover_enabled=&#8221;on|desktop&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_accordion_item title=&#8221;Fleksotisk&#8221; open=&#8221;on&#8221; _builder_version=&#8221;3.0.47&#8243;]Visoki tisk s pro\u017eno gumijasto povr\u0161ino. Besedilo ali grafika je dvignjena nad preostalo povr\u0161ino kot pri klasi\u010dnem visokem tisku. Fleksografija omogo\u010da tiskanje na neravne povr\u0161ine, na primer na valovito lepenko.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Offsetni tisk&#8221; _builder_version=&#8221;3.0.47&#8243; open=&#8221;off&#8221;]Tiskarska tehnika posrednega ploskega tiska s kovinske plo\u0161\u010de. Tiskanje poteka posredno in je na vmesni valj naneseno s tiskovnih form. Z offsetnega valja je risba natisnjena na papir.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Ploski tisk&#8221; _builder_version=&#8221;3.0.47&#8243; open=&#8221;off&#8221;]Tiskarska tehnika, pri kateri se risba na papir odtiskuje s ploske tiskovne forme in je definirana s suhimi in z vla\u017enimi povr\u0161inami. Pri offsetnem tisku je tiskanje posredno, preko offsetnega valja. Mno\u017ei\u010dne tiskovine so ve\u010dinoma narejene v offsetnem tisku.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Porezava v \u017eivi rob (Bleed)&#8221; _builder_version=&#8221;3.0.47&#8243; open=&#8221;off&#8221;]Tehnika oblikovanja, pri kateri se elementi raztezajo \u010dez rob potiskane povr\u0161ine. Tako po obrezovanju, ki je del zaklju\u010dnega postopka tiskanja, potiskani deli papirja segajo vse do roba oziroma v \u017eivi rob.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Spread strani oz. page spreads&#8221; _builder_version=&#8221;3.0.47&#8243; open=&#8221;off&#8221;]Spread strani pomeni, da sta dve strani prikazani skupaj, tako kot, \u010de odprete knjigo ali revijo. Pri izdelavi datoteke za tisk (npr. PDF datoteke) mora biti funkcija <strong>&#8216;spread&#8217; izklopljena<\/strong>, kar pomeni, da si morajo strani slediti ena za drugo &#8211; vsaka stran mora biti na svojem listu.[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;3.22&#8243; background_color=&#8221;#ffffff&#8221;][et_pb_fullwidth_header title=&#8221;DODELAVA TISKOVIN&#8221; subhead=&#8221;Razli\u010dni na\u010dini dodelave tiskovin&#8221; logo_image_url=&#8221;https:\/\/grafex.si\/wp-content\/uploads\/faq-dodelava.png&#8221; title_font_color=&#8221;#ffffff&#8221; subhead_font_color=&#8221;#ffffff&#8221; admin_label=&#8221;Dodelava tiskovin&#8221; module_class=&#8221;custom-header&#8221; _builder_version=&#8221;3.16&#8243; title_text_color=&#8221;#ffffff&#8221; title_font_size=&#8221;40px&#8221; subhead_font=&#8221;Open Sans Light||||&#8221; subhead_text_color=&#8221;#ffffff&#8221; subhead_font_size=&#8221;26px&#8221; background_color=&#8221;rgba(255, 255, 255, 0)&#8221; background_image=&#8221;https:\/\/grafex.si\/wp-content\/uploads\/hp-grey-bar.jpg&#8221; button_one_icon=&#8221;%%40%%&#8221; background_layout=&#8221;light&#8221; title_font_size_tablet=&#8221;30px&#8221; title_font_size_phone=&#8221;20px&#8221; title_font_size_last_edited=&#8221;on|tablet&#8221; subhead_font_size_tablet=&#8221;18px&#8221; subhead_font_size_phone=&#8221;13px&#8221; subhead_font_size_last_edited=&#8221;on|tablet&#8221; background_url=&#8221;https:\/\/grafex.si\/wp-content\/uploads\/hp-grey-bar.jpg&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.7.7&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;#ffffff&#8221; background_color_gradient_end=&#8221;rgba(186,186,186,0.3)&#8221; background_color_gradient_type=&#8221;radial&#8221; background_enable_image=&#8221;off&#8221; custom_padding=&#8221;60px||60px|&#8221; custom_padding_tablet=&#8221;40px||40px|&#8221; custom_padding_phone=&#8221;&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; module_id=&#8221;dodelava&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_accordion open_toggle_text_color=&#8221;#000000&#8243; open_toggle_background_color=&#8221;rgba(0,0,0,0)&#8221; closed_toggle_text_color=&#8221;#323132&#8243; closed_toggle_background_color=&#8221;rgba(0,0,0,0)&#8221; icon_color=&#8221;#323132&#8243; module_id=&#8221;my_accordian&#8221; _builder_version=&#8221;4.9.4&#8243; toggle_font=&#8221;Montserrat||||&#8221; toggle_font_size=&#8221;16px&#8221; custom_padding=&#8221;0px|0px|0px|0px&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_intensity_slide=&#8221;10%&#8221; hover_enabled=&#8221;0&#8243; toggle_font_size_tablet=&#8221;14px&#8221; toggle_font_size_phone=&#8221;&#8221; toggle_font_size_last_edited=&#8221;on|phone&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#d9d9d9&#8243; border_style_all=&#8221;groove&#8221; use_border_color=&#8221;on&#8221; border_style=&#8221;groove&#8221; closed_toggle_text_color__hover_enabled=&#8221;on|hover&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_accordion_item title=&#8221;Vezave&#8221; open=&#8221;on&#8221; _builder_version=&#8221;3.0.47&#8243;]Glede na namen ali \u017eeleni videz lahko izbirate med razli\u010dnimi na\u010dini vezave. Trda vezava se ve\u010dinoma uporablja pri tiskovinah s trdimi platnicami in hrbti, zagotavlja pa najve\u010djo obstojnost kljub intenzivni uporabi.<\/p>\n<ul>\n<li><strong>Bro\u0161iranje<\/strong> je cenovno ugoden na\u010din vezave, pri katerem se skupine zgibanih listov lepijo na hrbet tiskovine.<\/li>\n<li><strong>Spenjanje<\/strong> je enostaven na\u010din vezave s kovinskimi sponkami, ki je primeren predvsem za manj obse\u017ene tiskovine kot so zvezki, revije in podobno.<\/li>\n<li><strong>Vezava s kovinsko spiralo<\/strong> je kot nala\u0161\u010d za razli\u010dne predstavitvene tiskovine, kjer potrebujemo vidnost celotne strani, brez ukrivljenosti papirja v zgibu. Tak na\u010din vezave je primeren tudi za izdelke, pri katerih je za\u017eelena mo\u017enost trganja posameznih listov.<\/li>\n<\/ul>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Perforiranje&#8221; _builder_version=&#8221;3.0.47&#8243; open=&#8221;off&#8221;]Perforirana tiskovina omogo\u010da \u010disto in preprosto trganje na predvidenih mestih. Uporabljamo jo pri izdelavi vstopnic, kuponov, kuvert &#8230;[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;\u017dlebljenje&#8221; _builder_version=&#8221;3.0.47&#8243; open=&#8221;off&#8221;]Z \u017elebljenjem se pri izdelkih iz kartona ozna\u010di in pripravi mesta pregiba. Uporabljamo ga pri izdelavi embala\u017ee, platnic, zlo\u017eenk in podobnih izdelkov. Lahko pa ga uporabite zgolj kot okrasni dodatek.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Zgibanje&#8221; _builder_version=&#8221;3.0.47&#8243; open=&#8221;off&#8221;]Z zgibanjem postavimo razli\u010dne strani tiskovine, odtisnjene na tiskarsko polo, v pravilno zaporedje in \u017eeleno obliko. Pri nekaterih izdelkih lahko z njim dose\u017eemo tudi mnoge kreativne u\u010dinke, kot so nenavadni na\u010dini odpiranja, unikatne oblike, izstopajo\u010di elementi &#8230;[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Zna\u0161anje&#8221; _builder_version=&#8221;3.0.47&#8243; open=&#8221;off&#8221;]Z zna\u0161anjem postavimo posamezne liste ali zgibane tiskarske pole ob\u0161irnej\u0161ih tiskovin v pravilno zaporedje: knji\u017eni blok, bro\u0161ura, koledar &#8230;[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Ka\u0161iranje&#8221; _builder_version=&#8221;3.0.47&#8243; open=&#8221;off&#8221;]Ka\u0161iranje uporabljamo pri vseh tiskovinah, ki potrebujejo dodatno podlago. Izbira razli\u010dnih trdih ali mehkih podlag je odvisna od posebnih zahtev in namembnosti kon\u010dnega izdelka.[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_accordion open_toggle_text_color=&#8221;#000000&#8243; open_toggle_background_color=&#8221;rgba(0,0,0,0)&#8221; closed_toggle_text_color=&#8221;#323132&#8243; closed_toggle_background_color=&#8221;rgba(0,0,0,0)&#8221; icon_color=&#8221;#323132&#8243; module_id=&#8221;my_accordian&#8221; _builder_version=&#8221;4.9.4&#8243; toggle_font=&#8221;Montserrat||||&#8221; toggle_font_size=&#8221;16px&#8221; custom_padding=&#8221;0px|0px|0px|0px&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; animation_intensity_slide=&#8221;10%&#8221; hover_enabled=&#8221;0&#8243; toggle_font_size_tablet=&#8221;14px&#8221; toggle_font_size_phone=&#8221;&#8221; toggle_font_size_last_edited=&#8221;on|phone&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#d9d9d9&#8243; border_style_all=&#8221;groove&#8221; use_border_color=&#8221;on&#8221; border_style=&#8221;groove&#8221; closed_toggle_text_color__hover_enabled=&#8221;on|hover&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_accordion_item title=&#8221;Rezanje&#8221; open=&#8221;on&#8221; _builder_version=&#8221;3.0.47&#8243;]Z razrezovanjem in obrezovanjem dobijo tako preproste kot ob\u0161irnej\u0161e tiskovine svojo kon\u010dno obliko.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Izsekovanje&#8221; _builder_version=&#8221;3.0.47&#8243; open=&#8221;off&#8221;]Z izsekovanjem lahko skozi tiskovine ustvarjamo razli\u010dne odprtine ali pa odkrijemo dele zakritih povr\u0161in.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Plastificiranje&#8221; _builder_version=&#8221;3.0.47&#8243; open=&#8221;off&#8221;]<\/p>\n<p>S plastificiranjem tiskovine za\u0161\u010ditimo pred fizi\u010dnimi po\u0161kodbami ali pa jih pripravimo za trajno hranjenje. Izbirate lahko med sijajnim in matiranim videzom, pa tudi med folijami z dekorativnimi vzorci.\u00a0Poleg uveljavljene mat in sijajne plastifikacije so se v zadnjem obdobju uveljavile tudi naslednje plastifikacije:<br \/><span style=\"font-size: 14px;\">\u2022 <strong>ANTISCRATCH <\/strong>ali <strong>NEOB\u010cUTLJIVA MAT<\/strong> plastifikacija, ki se uporablja za zahtevne izdelke, potiskane v temnih barvah, saj je neob\u010dutljiva na praske in drgnjenje<br \/><\/span>\u2022 <strong>SOFTTOUCH<\/strong>, ki je na otip deluje \u017eametno in naredi izdelek zelo presti\u017een<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Lakiranje in parcialno lakiranje&#8221; _builder_version=&#8221;3.0.47&#8243; open=&#8221;off&#8221;]<\/p>\n<p>Povr\u0161ine vseh tiskovin vam po \u017eelji lakiramo z mat, sijajnim ali UV-za\u0161\u010ditnim lakom. Klasi\u010dno ali digitalno. Slednja tehnika je cenovno dostopna tudi za zelo majhne naklade. Lahko pa se odlo\u010dite tudi za to\u010dkovno lakiranje in tako \u0161e dodatno izpostavite dolo\u010dene elemente motiva (kapljice, zvezdice &#8230;).<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Slepi tisk&#8221; _builder_version=&#8221;3.0.47&#8243; open=&#8221;off&#8221;]Slepi tisk z mo\u010dnim pritiskom na papir ustvari reliefno podobo \u017eelenega motiva. Poleg dekorativnega u\u010dinka lahko slu\u017ei tudi kot za\u0161\u010dita pred kopiranjem originalnih dokumentov.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Zlatotisk&#8221; _builder_version=&#8221;3.0.47&#8243; open=&#8221;off&#8221;]Zlatotisk je posebna vrsta dekorativnega tiska. Z njim ustvarjamo posebne u\u010dinke lesketajo\u010dih se barv ali odtise z realisti\u010dnim videzom \u017elahtnih kovin.[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;3.22&#8243;][et_pb_fullwidth_header title=&#8221;FORMATI PAPIRJEV IN KUVERT&#8221; subhead=&#8221;Standardni formati papirja za tiskanje in kuvert&#8221; logo_image_url=&#8221;https:\/\/grafex.si\/wp-content\/uploads\/faq-formati.png&#8221; title_font_color=&#8221;#ffffff&#8221; subhead_font_color=&#8221;#ffffff&#8221; admin_label=&#8221;Formati papirjev in kuvert&#8221; module_class=&#8221;custom-header&#8221; _builder_version=&#8221;3.16&#8243; title_text_color=&#8221;#ffffff&#8221; title_font_size=&#8221;40px&#8221; subhead_font=&#8221;Open Sans Light||||&#8221; subhead_text_color=&#8221;#ffffff&#8221; subhead_font_size=&#8221;26px&#8221; background_color=&#8221;rgba(255, 255, 255, 0)&#8221; background_image=&#8221;https:\/\/grafex.si\/wp-content\/uploads\/hp-blue-bar.jpg&#8221; button_one_icon=&#8221;%%40%%&#8221; background_layout=&#8221;light&#8221; title_font_size_tablet=&#8221;30px&#8221; title_font_size_phone=&#8221;20px&#8221; title_font_size_last_edited=&#8221;on|tablet&#8221; subhead_font_size_tablet=&#8221;18px&#8221; subhead_font_size_phone=&#8221;13px&#8221; subhead_font_size_last_edited=&#8221;on|tablet&#8221; background_url=&#8221;https:\/\/grafex.si\/wp-content\/uploads\/hp-blue-bar.jpg&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.7.7&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;#ffffff&#8221; background_color_gradient_end=&#8221;rgba(186,186,186,0.3)&#8221; background_color_gradient_type=&#8221;radial&#8221; background_enable_image=&#8221;off&#8221; custom_padding=&#8221;60px||60px|&#8221; custom_padding_tablet=&#8221;40px||40px|&#8221; custom_padding_phone=&#8221;&#8221;][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; module_id=&#8221;formati&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;6%&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; background_color=&#8221;rgba(0,0,0,0.1)&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]<\/p>\n<table class=\"footable\">\n<thead>\n<tr>\n<th style=\"background-color: rgba(0, 0, 0, 0.40); text-align: center;\" colspan=\"2\">\u00a0<span style=\"color: #ffffff;\">Glavni formati A (cm)<\/span><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span style=\"color: #008fd5;\"><strong>A0<\/strong><\/span><\/td>\n<td style=\"text-align: center;\">84,1 \u00d7 118,9<\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #008fd5;\"><strong>A1<\/strong><\/span><\/td>\n<td style=\"text-align: center;\">59,4 \u00d7 84,1<\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #008fd5;\"><strong>A2<\/strong><\/span><\/td>\n<td style=\"text-align: center;\">42 \u00d7 59,4<\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #008fd5;\"><strong>A3<\/strong><\/span><\/td>\n<td style=\"text-align: center;\">29,7 \u00d7 42<\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #008fd5;\"><strong>A4<\/strong><\/span><\/td>\n<td style=\"text-align: center;\">21 \u00d7 29,7<\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #008fd5;\"><strong>A5<\/strong><\/span><\/td>\n<td style=\"text-align: center;\">14,8 \u00d7 21<\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #008fd5;\"><strong>A6<\/strong><\/span><\/td>\n<td style=\"text-align: center;\">10,5 \u00d7 14,8<\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #008fd5;\"><strong>A7<\/strong><\/span><\/td>\n<td style=\"text-align: center;\">7,4 \u00d7 10,5<\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #008fd5;\"><strong>A8<\/strong><\/span><\/td>\n<td style=\"text-align: center;\">5,2 \u00d7 7,4<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; background_color=&#8221;rgba(0,0,0,0.1)&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]<\/p>\n<table class=\"footable\">\n<thead>\n<tr>\n<th style=\"background-color: rgba(0, 0, 0, 0.40); text-align: center;\" colspan=\"2\">\u00a0<span style=\"color: #ffffff;\">Glavni formati B (cm)<\/span><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span style=\"color: #008fd5;\"><strong>B0<\/strong><\/span><\/td>\n<td style=\"text-align: center;\">100 \u00d7 141,4<\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #008fd5;\"><strong>B1<\/strong><\/span><\/td>\n<td style=\"text-align: center;\">70,7 \u00d7 100<\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #008fd5;\"><strong>B2<\/strong><\/span><\/td>\n<td style=\"text-align: center;\">50 \u00d7 70,7<\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #008fd5;\"><strong>B3<\/strong><\/span><\/td>\n<td style=\"text-align: center;\">35,3 \u00d7 50<\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #008fd5;\"><strong>B4<\/strong><\/span><\/td>\n<td style=\"text-align: center;\">25 \u00d7 35,3<\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #008fd5;\"><strong>B5<\/strong><\/span><\/td>\n<td style=\"text-align: center;\">17,6 \u00d7 25<\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #008fd5;\"><strong>B6<\/strong><\/span><\/td>\n<td style=\"text-align: center;\">12,5 \u00d7 17,6<\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #008fd5;\"><strong>B7<\/strong><\/span><\/td>\n<td style=\"text-align: center;\">8,8 \u00d7 12,5<\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #008fd5;\"><strong>B8<\/strong><\/span><\/td>\n<td style=\"text-align: center;\">6,2 \u00d7 8,8<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; background_color=&#8221;rgba(0,0,0,0.1)&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]<\/p>\n<table class=\"footable\">\n<thead>\n<tr>\n<th style=\"background-color: rgba(0, 0, 0, 0.40); text-align: center;\" colspan=\"2\">\u00a0<span style=\"color: #ffffff;\">Dopolnilni formati C (cm)<\/span><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span style=\"color: #008fd5;\"><strong>C0<\/strong><\/span><\/td>\n<td style=\"text-align: center;\">91,7 \u00d7 129,7<\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #008fd5;\"><strong>C1<\/strong><\/span><\/td>\n<td style=\"text-align: center;\">64,8 \u00d7 91,7<\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #008fd5;\"><strong>C2<\/strong><\/span><\/td>\n<td style=\"text-align: center;\">45,8 \u00d7 64,8<\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #008fd5;\"><strong>C3<\/strong><\/span><\/td>\n<td style=\"text-align: center;\">32,4 \u00d7 45,8<\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #008fd5;\"><strong>C4<\/strong><\/span><\/td>\n<td style=\"text-align: center;\">22,9 \u00d7 32,4<\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #008fd5;\"><strong>C5<\/strong><\/span><\/td>\n<td style=\"text-align: center;\">16,2 \u00d7 22,9<\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #008fd5;\"><strong>C6<\/strong><\/span><\/td>\n<td style=\"text-align: center;\">11,4 \u00d7 16,2<\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #008fd5;\"><strong>C7<\/strong><\/span><\/td>\n<td style=\"text-align: center;\">8,1 \u00d7 11,4<\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #008fd5;\"><strong>C8<\/strong><\/span><\/td>\n<td style=\"text-align: center;\">5,7 \u00d7 8,1<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; background_color=&#8221;rgba(0,0,0,0.1)&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]<\/p>\n<table class=\"footable\">\n<thead>\n<tr>\n<th style=\"background-color: rgba(0, 0, 0, 0.40); text-align: center;\" colspan=\"2\">\u00a0<span style=\"color: #ffffff;\">Standardni formati kuvert (cm)<\/span><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span style=\"color: #008fd5;\"><strong>A23<\/strong><\/span><\/td>\n<td style=\"text-align: center;\">11,0 \u00d7 23,0<\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #008fd5;\"><b>B4<\/b><\/span><\/td>\n<td style=\"text-align: center;\">25,0 \u00d7 35,3<\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #008fd5;\"><b>B5<\/b><\/span><\/td>\n<td style=\"text-align: center;\">17,6 \u00d7 25,0<\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #008fd5;\"><b>B6<\/b><\/span><\/td>\n<td style=\"text-align: center;\">12,5 \u00d7 17,5<\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #008fd5;\"><strong>C4<\/strong><\/span><\/td>\n<td style=\"text-align: center;\">23,0 \u00d7 32,5<\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #008fd5;\"><strong>C5<\/strong><\/span><\/td>\n<td style=\"text-align: center;\">16,0 \u00d7 23,0<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Koristne informacijeEkipa strokovnjakov, ki zaradi vas kdaj malo spijo, a o vas \u0161e vedno govorijo samo lepe stvari. Profesionalci, ki povezani v podjetje, zagotavljajo re\u0161itve po meri in njihovo izvedbo. Tipi agencij: Full service agencija &#8211; Velika agencija, ki ponuja vse storitve na enem mestu (ogla\u0161evanje, odnosi z javnostmi, raziskave &#8230;), Srednja agencija &#8211; Vzame nekaj pomembnih projektov (\u00bbaccountov\u00ab) in dela na njih, \u00bbA la carte\u00ab agencija oz. buti\u010dna agencija &#8211; Skupina kreativnih posameznikov, ki lahko svojo kreativnost ponudijo neposredno naro\u010dnikom ali drugi ogla\u0161evalski agenciji, Hi\u0161na agencija oz. agencija \u00bbin house\u00ab &#8211; Oddelek v velikem podjetju, ki skrbi za ogla\u0161evanje, Agencija pri mediju &#8211; Agencija v medijski hi\u0161i (primer v Sloveniji: Studio Marketing je nastal v \u010dasopisni hi\u0161i Delo). Ve\u010dje datoteke oz. gradivo nam namesto po e-po\u0161ti dostavite prek oblaka WeTransfer.com. Pri izbiri na\u010dina po\u0161iljanja (email ali link) priporo\u010damo, da izberete &#8220;link&#8221;\u00a0in nato pritisnete gumb &#8220;Copy link&#8221;, nato ta link (povezavo) do datotek prilepite v e-po\u0161to, ki nam jo po\u0161ljete iz svojega odjemalca e-po\u0161te. Prednost te izbire je, da se vidi kdo so prejemniki e-po\u0161te. Slednji dodajte tudi logi\u010den naziv zadeve (npr. naziv projekta). Prednost izbire WeTransferja za vas je, da boste obve\u0161\u010dani kdaj (\u010de) bomo mi va\u0161e datoteke uspe\u0161no [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1262","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/grafex.si\/en\/wp-json\/wp\/v2\/pages\/1262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grafex.si\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/grafex.si\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/grafex.si\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/grafex.si\/en\/wp-json\/wp\/v2\/comments?post=1262"}],"version-history":[{"count":2,"href":"https:\/\/grafex.si\/en\/wp-json\/wp\/v2\/pages\/1262\/revisions"}],"predecessor-version":[{"id":11212,"href":"https:\/\/grafex.si\/en\/wp-json\/wp\/v2\/pages\/1262\/revisions\/11212"}],"wp:attachment":[{"href":"https:\/\/grafex.si\/en\/wp-json\/wp\/v2\/media?parent=1262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}